Guide for shop owners
Not always. If regulars and people walking by keep you full, it can wait. A simple site is still worth having, because it is the one place you fully control. Google says it reads a shop's official website when it gathers business details, and may use it to check edits that other people suggest to your listing.
This comes before any website. Google says that when you add and verify your Business Profile, customers can find your business on Search and Maps.
Go to Edit profile, then Contact. Next to "Social profiles", select Edit and add your Instagram link. Google allows one link for each platform, and says this feature is only in some regions for now.
Check your hours, address and phone on Google and in your Instagram bio. Google builds listings from many sources. In our experience, it is worth keeping them all the same.
Google says shops with complete and correct info are more likely to show in local results. Add hours, your category, and photos.
One page can do it: your name, address, phone, hours, and your menu or price list. Then add the link in the Website spot on your Google profile.
Google lists its sources for business details. The first one is public web content, and its example is a business's official website.
When someone suggests an edit to your listing and you do not answer in 4 days, Google says it may publish the edit if other public info, such as your business website, backs it up. In our view, a site with the right hours gives Google something of yours to check against.
Every step about how Google or Apple works comes from the official help pages below. Checked November 2026. These pages change, so open them if a button has moved.
Would you rather not keep up your website and Google listing yourself? See what PageCrisp does. Want to see where your shop stands? Run the free shop check.