Guide for shop owners
You can fix both in your Business Profile for free. To reopen, go to Edit profile, then Hours, and choose "Open with main hours". Fix your normal hours in the same place, and use Special hours for holidays. Google also changes profiles based on reports from other people, so look at yours every month.
Sign in to the Google account linked to your shop and go to your Business Profile. Select Edit profile, then Hours.
Next to "Hours", select the pencil (edit) icon, then "Open with main hours". Check the box next to each day you are open, set the times, and press Save.
Google says Special hours are for when your hours change for a short time, or you close for up to 6 days in a row. Under Edit profile, Hours, select the pencil (edit) icon next to "Special hours", pick the date, set the hours or check "Closed", and Save. Your regular hours stay the same.
If you are closed for more than 7 days, closed for the off-season, or closed with no end date, Google says to mark the shop "Temporarily closed". It is under the same pencil icon next to "Hours".
In the profile editor, blue text shows info that Google changed. Read each blue line and fix any that are wrong.
When someone suggests an edit that needs your review, Google may email you. You have 4 days to accept or reject it. After that, Google may publish it if other public info, such as your website, backs it up.
Every step about how Google or Apple works comes from the official help pages below. Checked November 2026. These pages change, so open them if a button has moved.
Would you rather not keep up your website and Google listing yourself? See what PageCrisp does. Want to see where your shop stands? Run the free shop check.